Adidas Lost $441 Million in Past Year After Yeezy Breakup

Adidas’ decision to fire Kanye West last year still has a negative effect on the company’s bottom line.Today, Adidas CEO Bjrn Gulden released the company’s first-quarter financial results for 2023, noting a$441 million decline in year-over-year sales, primarily in North America, Greater China, and Europe,Middle East, and Africa (EMEA) regions. This decline is largely attributable…

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Bape and Adidas Join Forces for New Collaborations to Commemorate 20th Anniversary

To mark their two-decade partnership and Bape’s 30 years in the streetwear industry, Bape and Adidas are launching a series of five product releases. The collaborations will combine Bape’s unique graphics with Adidas’ iconic silhouettes, with the first release being a navy-colored rework of the Campus 80s. The Bape x Adidas Campus 80 collaboration will…

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Adidas CEO states that the company has yet to make a decision regarding the $1.3 billion worth of unsold Yeezys

Adidas’ CEO, Kasper Rorsted, who previously held the same position at Puma, revealed that the company is still grappling with the complex issue of dealing with $1.3 billion worth of unsold footwear resulting from a previous collaboration with rapper Kanye West. Adidas terminated the deal with West in October after he made repeated antisemitic comments….

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