Nike has confirmed what many already knew – Memphis Grizzlies guard Ja Morant has been added to their signature roster, becoming the brand’s “first Gen Z” athlete. Nike praised Morant as a trailblazer for modern basketball culture. The announcement coincided with the unveiling of Morant’s first signature sneaker, the Nike Ja 1. The low-top sneaker…
Adidas’ CEO, Kasper Rorsted, who previously held the same position at Puma, revealed that the company is still grappling with the complex issue of dealing with $1.3 billion worth of unsold footwear resulting from a previous collaboration with rapper Kanye West. Adidas terminated the deal with West in October after he made repeated antisemitic comments….
Air Jordan has selected one of its recent signees to introduce a brand-new sneaker, as all eyes are focused on the NCAA Tournament. During the Sweet 16 game between the UCLA Bruins and the top-seeded South Carolina Gamecocks, UCLA guard Kiki Rice was the first to test out the Air Jordan 38 on the court….
Joe Freshgoods created a buzz on Instagram when he posted a photo of all his New Balance collaborations with the caption “end of an era,” leading many to believe that his partnership with the sportswear brand was coming to a close after releasing his multi-shoe “Performance Art” 993 collection. However, it was later clarified that…
Nike’s ongoing lawsuit against StockX, a popular sneaker reselling platform, has taken a new turn after Nike lawyers submitted a heavily redacted document on Wednesday that sheds light on the source of fake sneakers referenced in the lawsuit. The lawsuit began as a dispute over how StockX was using Nike trademarks for its NFTs but…
Image via Sotheby’s Sneakerheads, listen up! The collaboration of the year between Off-White, Futura, and Nike is finally up for grabs. Eight pairs of the ultra-rare “FL x OW” Dunk Lows are being auctioned off at Sotheby’s, making this the first time fans can own a pair of this coveted collab. Designed by the late…
The sneaker industry has seen a major shift in recent years, with the rise of sneaker resellers and online stores leading to the closure of traditional sneaker outlets. Last year, Eastbay closed its doors, and now Foot Locker, one of the biggest names in the sneaker game, is downsizing in order to stay in business….
After a successful collaboration that saw the relaunch of her athleisure brand Ivy Park in 2018, Beyoncé and Adidas have parted ways. According to sources, the split was mutual and due to creative differences between Ivy Park and Adidas. The Hollywood Reporter notes that Beyoncé was eager to maintain creative freedom and chart her own…
