SOLE AND SHAPE® began as a project in late 2013 in Bucharest, founded by a group of enthusiasts and a collector who aimed to elevate and spread the sneaker and streetwear culture globally. In 2023, the brand was acquired by Adoskope LLC as part of their media platform strategy.

SOLE AND SHAPE® functions as a creative agency, community, event, and platform for the sneaker and streetwear culture, providing an avenue for enthusiasts to express themselves and connect with like-minded individuals.