Unheardof, a Cincinnati sneaker store, is making waves in the sneaker world. Just a few months after their first Adidas collaboration, the founder, Philip Lipschutz, is already giving us a glimpse of their new creation. Lipschutz took to Instagram to share images of the upcoming “Grandma’s Couch” Unheardof x Adidas Rivalry Lo, and the inspiration behind this project is nothing short of heartfelt.
The name “Grandma’s Couch” hints at the personal journey that Philip Lipschutz embarked on, going from sleeping on his grandmother’s couch to designing his own Adidas collaboration at the Three Stripes’ Portland headquarters. This tribute shoe showcases a striking floral print on the upper, harmoniously contrasted by mustard-colored overlay panels and matching shoelaces. To complete the look, the sneaker features eye-catching infrared Three Stripes branding on the sides, while the iconic Trefoil logo graces the tongue.
Lipschutz’s Instagram caption resonates with emotion, as he reflects on his journey and the values instilled by his grandmother. He mentions his humble beginnings, the life lessons he learned on his grandmother’s couch, and the influence of both his mother and grandmother. The heartfelt message truly adds a personal touch to this unique collaboration.
Despite the early reveal of this remarkable project, specific release details for the “Grandma’s Couch” Unheardof x Adidas Rivalry Lo are yet to be announced by either party. Sneaker enthusiasts and fans alike are eagerly awaiting more information about the launch of these distinctive kicks.
Update (11/01): The anticipation for the “Grandma’s Couch” and “Mom’s Ugly Couch” Rivalry Lo colorways is mounting. Unheardof has officially confirmed the release date, set for Saturday, November 4th. These sneakers will be available at Unheardof’s Cincinnati store and online at Unheardofbrand.com. What’s more, each colorway will come in a special box, and they will retail for $165 each. Sneakerheads, prepare for the drop of these unique and symbolic kicks that blend personal history with style.