The long-awaited release of the Jarritos x Nike SB Dunk Low is finally happening next week, after being first mentioned back in late September 2022. This exciting collaboration brings together two seemingly different worlds, inspired by the rich legacy of the Mexican beverage company that American skaters have been enjoying for over two decades. Founded in 1950, Jarritos has been delighting customers all around the globe with its naturally flavored soft drinks.
Eric Delamare, the Director of Marketing for Jarritos, expressed his excitement about the collaboration, stating that “this collaboration…allows us to reach more consumers who are seeking authentic products with a rich history and deeply rooted culture.”
The latest Nike SB Dunk release is undeniably “Jarritos”-inspired, particularly in terms of its color scheme. The canvas panels covering the toe, tongue, and heel are supported by a “Phantom”-colored “White” leather base, with the light grey hue paying homage to the canvas bags used by Jarritos to collect fresh fruits for their drinks. The textile material conceals a bright “Safety Orange” tint that becomes more prominent with wear, further highlighting the Mexican brand’s history despite its lack of durability.
Other unique features of the Jarritos SB Dunk include a distinctive logo on the tongue label and sockliners, the Jarritos jug insignia on the lateral heel, and an all-over print on the insoles. Get ready to add this one-of-a-kind sneaker to your collection!