Nike has confirmed what many already knew – Memphis Grizzlies guard Ja Morant has been added to their signature roster, becoming the brand’s “first Gen Z” athlete. Nike praised Morant as a trailblazer for modern basketball culture. The announcement coincided with the unveiling of Morant’s first signature sneaker, the Nike Ja 1. The low-top sneaker is built with Zoom cushioning technology to enhance player control, hang time and reduce landing force. The shoe features a mesh upper, reinforced midfoot, gradient Swoosh, and graphic detailing on the heel. Morant described the Ja 1 as a shoe for “underdogs” who have been told they’re too small or overlooked. Nike VP of Global Men’s Basketball, Scott Munson, said Morant’s authentic personality and love for the game make him a special athlete. The sneaker is adorned with Morant’s signature logo, featuring a stylized ‘JA’ sitting atop a chevron symbolizing his ability to overcome obstacles.