Air Jordan has selected one of its recent signees to introduce a brand-new sneaker, as all eyes are focused on the NCAA Tournament. During the Sweet 16 game between the UCLA Bruins and the top-seeded South Carolina Gamecocks, UCLA guard Kiki Rice was the first to test out the Air Jordan 38 on the court. Prior to tip-off, a photo of Rice wearing the unreleased sneaker was shared on the UCLA women’s basketball’s Instagram story with the caption ” @Jumpman23 is up to something …. and @kiki.rice is testing them out.”
The mid-top sneaker features a white-based upper with black overlay panels that extend up to the ankle and near the mudguard. The cushioning system of the model is currently unknown.
Rice, who was named Gatorade’s 2021-22 National Girls Basketball Player of the Year and was one of the top recruits prior to joining UCLA last fall, was signed by Jordan Brand as its first NIL athlete in October. She joins a roster of female athletes signed with the brand. The Air Jordan 38 is expected to be available in various colors this holiday season for $200.
